The production portfolio
of Zebra AD is wide and diverse. The new products elaborated
for the last 3 years have been over 10 %. The Company has
adopted an innovation process comprising of new products,
new raw materials, and improvements of the existing products
that will serve as the basic precondition for the prosperity
of the firm. The process of expansion and innovation includes
not only the introduction of new products, but also the introduction
of new technological lines and processes.
The management team of the Company has the
ambition to optimize all activities related to product manufacturing
(design, development, and manufacturing), its promotion, and
sales on the market.
The basic task of the Company’s Marketing Department is to
apply all known marketing techniques to make the Company’s
trademark name more popular, and to restore the market shares
in the Bulgarian and Russian markets. The high quality, correct
relationship with partners and customers, and the understanding
that the customer’s satisfaction is most important for assessing
of the results achieved, are the reasons for the Zebra’s steady
growth of its market shares in USA and Europe.
|The forthcoming accession of Bulgaria into the
EU will put new challenges before the Company’s management,
related to strict adherence to the new harmonized legislation,
as well as, towards all initiatives that offer an opportunity
to expand the list of customers within the frame of EU, and
to increase the confidence in the capabilities and qualities
of Zebra as a partner and supplier.
|In 2002, Zebra became the first firm in Bulgaria
that has introduced an integrated system for quality control
and environmental protection.
|While using the basic concepts of ISO 9001 and
ISO 14001, Zebra has been developing, implementing, and utilizing
the proper system for management of product quality and concern
for the environment. At the same time, the firm has expanded
its capabilities and increased the benefits for its staff, for
environmental safety, and for satisfying the requirements for
all parties concerned.
In the context of the functioning
Quality and Environmental Management System, in the summer
of 2003 Zebra started with the introduction of a system for
monitoring and control of energy consumption. The daily monitoring
of the steam and power consumption of all production facilities
will provide the opportunity for their better operational
management. The data collected will serve as basis for the
establishment of a long-term energy efficiency program.
In 2002, Zebra has become
a member of the voluntary organization “RESPONSIBLE CARE”,
established by firms operating within the chemical industry,
with the purpose of achieving improvements in health, safety,
and environment-friendly performance of the manufacturing
activities and products, as well as to keep the public informed
and seeking its participation. Assessing the contribution
and the importance of every member of the staff and to keep
the risk as low as possible, the management considers the
care for the health of its employees and the creation of a
safe working environment to be a key factor in the firm philosophy.
With a decision taken
by the Board of Directors, Zebra has started in 2004 the preparation
for adoption of OHSAS 18001 for occupational health and safety
management, and its integration with the already existing
management has been evaluating the importance of keeping and
enhancing the qualification level of its employees and is creating
opportunities for their additional training. In order to fully
utilize employees’ skills, the Company has provided the opportunity
for them to cross-over and work at other venues, and providing
additional rewards for workers that take this initiative and
are able to do additional work. At the working venues, the company
is strongly encouraging team work. There is a readiness to assist
and on-the-job training for newly hired employees.